Data as Digital Assets: The Case of Targeted Advertising

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• Advertising 100%
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• Data Protection 40%
• Practice 30%
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• Paper 10%
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• Work 10%
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• Italian 10%
• Decision 10%
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• Change 10%
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• Balance 10%
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• Growth 10%
• Holistic Approach 10%
• Pragmatics 10%
• Publishers 10%
• Work System 10%

Computer Science

• User 70%
• Targeted Advertising 70%
• Facebook 60%
• Intellectual Property 20%
• Data Protection 20%
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• Opts _ _ _ 20%
• General Data Protection Regulation 20%
• Case Study 10%
• Cloud Computing 10%
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• Protection 10%
• Big Data 10%
• Regulators 10%
• Data Protection Law 10%
• Holistic Approach 10%
• Machine Learning 10%
• Starting Point 10%
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• Artificial Intelligence 10%
• Predictive Analytics 10%
• Data Protection Directive 10%

Economics, Econometrics and Finance

• Rights 30%
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• Direct Marketing 10%
• Machine Learning 10%