Abstract
This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.
Original language | English |
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Title of host publication | Proceedings of the 31st EurOMA Conference |
Subtitle of host publication | Transforming People and Processes for a Better World |
Publisher | EurOMA Sustainable Operations and SC Forum |
Pages | 1-9 |
Number of pages | 9 |
Publication status | Published - 3 Jul 2024 |
Event | EurOMA 2024 - St. Cugat, Barcelona, Spain Duration: 29 Jun 2024 → 3 Jul 2024 https://euroma2024.org/ |
Conference
Conference | EurOMA 2024 |
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Country/Territory | Spain |
City | Barcelona |
Period | 29/06/24 → 3/07/24 |
Internet address |
Keywords
- Product delivery strategies
- Order Penetration Point
- Supply chain network design and analysis