Abstract
This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 31st EurOMA Conference |
| Subtitle of host publication | Transforming People and Processes for a Better World |
| Publisher | EurOMA Sustainable Operations and SC Forum |
| Pages | 1-9 |
| Number of pages | 9 |
| Publication status | Published - 3 Jul 2024 |
| Event | EurOMA 2024 - St. Cugat, Barcelona, Spain Duration: 29 Jun 2024 → 3 Jul 2024 https://euroma2024.org/ |
Conference
| Conference | EurOMA 2024 |
|---|---|
| Country/Territory | Spain |
| City | Barcelona |
| Period | 29/06/24 → 3/07/24 |
| Internet address |
Keywords
- Product delivery strategies
- Order Penetration Point
- Supply chain network design and analysis