Decision-making criteria to adopt product delivery strategies

Enrique García-Villarreal; Ran Bhamra; Adrian Small; Christian Hicks

Decision-making criteria to adopt product delivery strategies

Enrique García-Villarreal^*, Ran Bhamra, Adrian Small, Christian Hicks

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.

Original language	English
Title of host publication	Proceedings of the 31st EurOMA Conference
Subtitle of host publication	Transforming People and Processes for a Better World
Publisher	EurOMA Sustainable Operations and SC Forum
Pages	1-9
Number of pages	9
Publication status	Published - 3 Jul 2024
Event	EurOMA 2024 - St. Cugat, Barcelona, Spain Duration: 29 Jun 2024 → 3 Jul 2024 https://euroma2024.org/

Conference

Conference	EurOMA 2024
Country/Territory	Spain
City	Barcelona
Period	29/06/24 → 3/07/24
Internet address	https://euroma2024.org/

Keywords

Product delivery strategies
Order Penetration Point
Supply chain network design and analysis

Cite this

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title = "Decision-making criteria to adopt product delivery strategies",

abstract = "This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.",

keywords = "Product delivery strategies, Order Penetration Point, Supply chain network design and analysis",

author = "Enrique Garc{\'i}a-Villarreal and Ran Bhamra and Adrian Small and Christian Hicks",

year = "2024",

month = jul,

day = "3",

language = "English",

pages = "1--9",

booktitle = "Proceedings of the 31st EurOMA Conference",

publisher = "EurOMA Sustainable Operations and SC Forum",

note = "EurOMA 2024 ; Conference date: 29-06-2024 Through 03-07-2024",

url = "https://euroma2024.org/",

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Decision-making criteria to adopt product delivery strategies. / García-Villarreal, Enrique; Bhamra, Ran; Small, Adrian et al.
Proceedings of the 31st EurOMA Conference: Transforming People and Processes for a Better World. EurOMA Sustainable Operations and SC Forum, 2024. p. 1-9.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Decision-making criteria to adopt product delivery strategies

AU - García-Villarreal, Enrique

AU - Bhamra, Ran

AU - Small, Adrian

AU - Hicks, Christian

PY - 2024/7/3

Y1 - 2024/7/3

N2 - This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.

AB - This paper evaluates the implementation of a productivity and planning improvement project in a German Medical Technology (MT) OEM. Although innovative and fast-growing, this sector faces immediate competition from emerging markets such as China. Using an action research approach and focusing on employing decision-making criteria in the adoption of improved product delivery strategies, this study demonstrated the benefits of aligning product delivery strategies with sector-specific decision-making criteria. Applying the decision-making criteria to a case organisation resulted in an improvement in its customer relationship management strategy, its procurement strategy, and its production system.

KW - Product delivery strategies

KW - Order Penetration Point

KW - Supply chain network design and analysis

M3 - Conference contribution

SP - 1

EP - 9

BT - Proceedings of the 31st EurOMA Conference

PB - EurOMA Sustainable Operations and SC Forum

T2 - EurOMA 2024

Y2 - 29 June 2024 through 3 July 2024

ER -

Decision-making criteria to adopt product delivery strategies

Abstract

Conference

Keywords

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Cite this