| Original language | English |
|---|---|
| Title of host publication | The SAGE Encyclopedia of Corporate Reputation |
| Editors | Craig E. Carroll |
| Publisher | SAGE |
| Pages | 73-77 |
| Number of pages | 5 |
| ISBN (Print) | 9781483376516 |
| Publication status | Published - 1 Jul 2016 |
| Externally published | Yes |
Definition of 'brand'
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review