Design Authorship: an intrinsic driver of designer-entrepreneurs

Aldo Valencia*, Alison Pearce, Martin Ryan

*Corresponding author for this work

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This paper describes the entrepreneurial journey of product designers and the driver that makes them take an idea into the market. Following a Constructivist Grounded Theory approach, a multiple-phase data generation method explored the entrepreneurial journey of eleven designer-entrepreneurs (D-entrepreneurs). The paper describes the driver named design authorship (D-authorship) and why it is essential in the entrepreneurial journey of designers. The study identified two types of D-authorship: a) the inside-out, where D-entrepreneurs spent considerable time obtaining perfection in the product without any user feedback involved, and b) the outside-in, where D-entrepreneurs build their product as a result of a systematic user-centric approach.
Original languageEnglish
Article number14148.2
Number of pages32
JournalOpen Research Europe
Issue number133
Publication statusPublished - 14 Apr 2024

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