| Original language | English |
|---|---|
| Title of host publication | Managing New Product Innovation |
| Editors | Bob Jerrard, Roger Newport, Myfanwy Trueman |
| Place of Publication | Boca Raton, FL |
| Publisher | Taylor & Francis |
| Pages | 131-141 |
| Number of pages | 260 |
| ISBN (Print) | 978-0748408597 |
| Publication status | Published - 27 Aug 1998 |
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