TY - GEN
T1 - Designing Products and Services for Healthy Ageing: Design as an iterative process of discovery
AU - Lievesley, Matthew
N1 - I was pleased to be invited by the Head of Design at KTN to write a 45-minute talk on design in health and care development.
Presentation-draft shared with two leads for the KTN - Health Ageing Accelerator programme - run in partnership with the National Innovation Centre for Ageing (NIC-A).
Approved subsequent to peer-review, with only minor edits - and subsequently finalised and delivered to 4-cohorts of 10-12 businesses. The businesses were selected and funded to be part of the accelerator programme through a national InnovateUK funding competition. They were classified as having high-growth-potential and were all developing propositions in the health+ageing sector.
[I was subsequently invited to develop a 2-hr Masterclass on Design Methods for Health Ageing working with the same cohort of businesses]
PY - 2022/10/3
Y1 - 2022/10/3
N2 - INNOVATE UK KTN Health Ageing - Invited presentation series, to 40+ start-up businesses. Presentation to make the case for Design-led Innovation in the development of products, services and systems aimed at older adults. The presentation makes the case for Design as the investigative process, which uncovers and frames value for the business. It compares and contrasts the different presentation of a Design Process and discusses their relationship to processes of Entrepreneurship (drawing from Valencia, A., Lievesley, M. and Vaugh, T., (2021) Four Mindsets of Designer-Entrepreneurs. The Design Journal, Vol.24 Iss5 pp.705-726.).Case-study examples are presented to contrast a design-at-the-end approach with a design-from-the-beginning approach (drawing from Aftab M., English S., Lievesley M.A., et al (2016) Design Entrepreneurship in Innovation. Proceedings of the 20th DMI Academic Design Management Conference, Boston, USA.)Designing from the point-of-view of service-users is presented (drawing from Lievesley, M.A., Wassall, R. (2015) Designing across organisational boundaries - Community Dental Services. Proceedings of the 3rd European Conference on Design 4 Health. Sheffield Hallam University, UK.) and illustrated with a series of healthcare/medical product development and health and care service improvement projects.Conclusions centre on designing as an iterative process of discovery - which supports:*prioritising an understanding of people - with emotional needs not just functional needs.*prioritising people/users over technologies*embedding need-seeking drivers for innovation processes inside companies - which links in to entrepreneurship as a practice.
AB - INNOVATE UK KTN Health Ageing - Invited presentation series, to 40+ start-up businesses. Presentation to make the case for Design-led Innovation in the development of products, services and systems aimed at older adults. The presentation makes the case for Design as the investigative process, which uncovers and frames value for the business. It compares and contrasts the different presentation of a Design Process and discusses their relationship to processes of Entrepreneurship (drawing from Valencia, A., Lievesley, M. and Vaugh, T., (2021) Four Mindsets of Designer-Entrepreneurs. The Design Journal, Vol.24 Iss5 pp.705-726.).Case-study examples are presented to contrast a design-at-the-end approach with a design-from-the-beginning approach (drawing from Aftab M., English S., Lievesley M.A., et al (2016) Design Entrepreneurship in Innovation. Proceedings of the 20th DMI Academic Design Management Conference, Boston, USA.)Designing from the point-of-view of service-users is presented (drawing from Lievesley, M.A., Wassall, R. (2015) Designing across organisational boundaries - Community Dental Services. Proceedings of the 3rd European Conference on Design 4 Health. Sheffield Hallam University, UK.) and illustrated with a series of healthcare/medical product development and health and care service improvement projects.Conclusions centre on designing as an iterative process of discovery - which supports:*prioritising an understanding of people - with emotional needs not just functional needs.*prioritising people/users over technologies*embedding need-seeking drivers for innovation processes inside companies - which links in to entrepreneurship as a practice.
KW - Human-centred design
KW - humanising healthtech
KW - medical device design
KW - Design Workshops
KW - SME Leadership Support
KW - SME Innovation
KW - Health and wellbeing
M3 - Other contribution
ER -