Developing a Methodology to Research the Avatar/User Relationship

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Feb 2016
Event	American Marketing Association - Winter Conference - Las Vegas, USA Duration: 1 Feb 2016 → … http://https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

Conference	American Marketing Association - Winter Conference
Period	1/02/16 → …
Internet address	http://https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

Cite this

@conference{a6853925efd9448296c125ebf9c3b916,

title = "Developing a Methodology to Research the Avatar/User Relationship",

author = "Janet Ward and Nigel Coates",

year = "2016",

month = feb,

language = "English",

note = "American Marketing Association - Winter Conference ; Conference date: 01-02-2016",

url = "http://https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx",

}