Developing a Methodology to Research the Avatar/User Relationship

Janet Ward, Nigel Coates

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Feb 2016
EventAmerican Marketing Association - Winter Conference - Las Vegas, USA
Duration: 1 Feb 2016 → …
http://https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx

Conference

ConferenceAmerican Marketing Association - Winter Conference
Period1/02/16 → …
Internet address

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