@inbook{73450458677746949f71b47b1789c7f8,
title = "Developing a sport team{\textquoteright}s global fan nation through integrating satellite fan segments",
abstract = "The sports management literature has focused its fan studies primarily on local fans. However, the internet has made it possible for fans to stay connected to a sports team regardless of time or place. Consequently, a growing number of sports fans support geographically distant teams. This chapter conducts a systematic literature review on these geographically distant fans, referred to in the literature as satellite fans. The main finding of this literature review is the inhomogeneity of definitions for the satellite fan segment. Furthermore, the satellite fan subgroups of displaced and distant fans are identified and extended by the detached fan. To create a uniform terminology and definitional basis for the satellite segment, the global sports fan nation framework is developed. It combines local fans with all satellite fan segment subgroups on a national and international market level and thus embodies the global fan base of a sports team.",
keywords = "social network, fan community, social media, global marketing, satellite fan",
author = "Valentin Nickolai and Florian Pfeffel and David Hart",
year = "2023",
month = nov,
day = "10",
doi = "10.4324/9781003430353-8",
language = "English",
isbn = "9781032553719",
series = "World Association for Sport Management Series",
publisher = "Routledge",
pages = "91--114",
editor = "Brandon Mastromartino and Zhang, \{James J.\}",
booktitle = "Digital Marketing in Sports: Global Perspectives",
edition = "1",
}