Developing the Design Storytelling Impact-Approach Framework

We propose that designers tell stories, whether this is in the production of artefacts such as sketches, renderings prototypes and multimedia presentations, or verbally when discussing their ideas with one another and their clients. We suggest that when designers work with an organisation at the conceptual stage of a project process, this storytelling can lead to certain impacts on the people in those organisations, such as increasing their capacity to critique design concepts. This in turn has certain ramifications with regard to the organisational strategy. In order to explore relationships between approaches to design storytelling and their impacts on employees of an organisation we developed the „Design Storytelling Impact-Approach Framework‟. Factors incorporated in the framework are identified from relevant bodies of literature and then applied to a case study in order to develop it further. In this case study design teams acted as clients to one another, presenting design concepts as multimedia presentations.