Diffusion of Innovations: A review

Nicole EL Maalouf; Hanna Bahemia

Diffusion of Innovations: A review

Nicole EL Maalouf^*, Hanna Bahemia

^*Corresponding author for this work

Entrepreneurship, Innovation and Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Diffusion of innovation studies aim to understand what stimulates the adoption of a resource, such as an idea or product, and how such a decision can affect a social structure and context.

Original language	English
Title of host publication	TheoryHub Book
Editors	Savvas Papagiannidis
Publisher	Newcastle University
Number of pages	10
ISBN (Electronic)	9781739604400
Publication status	Published - 26 Sept 2023

Access to Document

diffusion-of-innovationsFinal published version, 1.07 MBLicence: CC BY-NC-ND

https://open.ncl.ac.uk/theories/8/diffusion-of-innovations/Licence: CC BY-NC-ND

Cite this

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