Digital Design Considerations for Volunteer Recruitment: Making the Implicit Promises of Volunteering More Explicit

Non-profit organisations may find it difficult to demonstrate to potential volunteers what is required in their voluntary role-resulting in a mismatch between expectations and reality for volunteers. This mismatch could be perceived as a psychological contract breach. We interviewed 18 volunteers and 7 coordinators about their experiences and expectations in order to understand how the experience of volunteers can better be captured and communicated. Further, we wished to consider how future digital platforms might capture important elements of the volunteer experience to better support recruitment, retention and recognition. We present our findings and discuss digital platform implications around the four implicit 'promises' of volunteering: the social promise, the opportunity promise, the value promise and the organisational citizenship promise. We add to literature exploring the voluntary sector by assessing the feasibility of digital interventions to support various aspects of volunteer and coordinator roles.