Digitally enabled value co-creation at the bottom of the pyramid

Sanjit K. Roy, Bidit L. Dey, Yogesh Dwivedi

Research output: Contribution to journal › Editorial › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	813-815
Number of pages	3
Journal	Journal of Marketing Management
Volume	37
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2021.1945218
Publication status	Published - 13 Jun 2021
Externally published	Yes

Access to Document

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title = "Digitally enabled value co-creation at the bottom of the pyramid",

author = "Roy, \{Sanjit K.\} and Dey, \{Bidit L.\} and Yogesh Dwivedi",

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journal = "Journal of Marketing Management",

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T1 - Digitally enabled value co-creation at the bottom of the pyramid

AU - Roy, Sanjit K.

AU - Dey, Bidit L.

AU - Dwivedi, Yogesh

PY - 2021/6/13

Y1 - 2021/6/13

U2 - 10.1080/0267257X.2021.1945218

DO - 10.1080/0267257X.2021.1945218

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JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

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