TY - JOUR
T1 - Direct line insurance and the Royal Bank of Scotland, 1985 to 1995
T2 - Technology, strategy and diversification
AU - Bátiz-Lazo, Bernardo
PY - 2013/4/1
Y1 - 2013/4/1
N2 - Direct Line Insurance was born out of the diversification strategies of the Royal Bank of Scotland (RBS). Within ten years of its foundation it had become the first retail finance institution to establish a clear competitive advantage based on applications of information technology. Direct Line is best understood as a series of technological and competitive innovations that call into question the extent to which banks' competencies must change to master alternative delivery channels to the «brick and mortar» retail branch. The success of Direct Line also highlights issues in the incursion of banks into bankassurance and the development of a business model based on fee-income (as opposed to the traditional interest-income).
AB - Direct Line Insurance was born out of the diversification strategies of the Royal Bank of Scotland (RBS). Within ten years of its foundation it had become the first retail finance institution to establish a clear competitive advantage based on applications of information technology. Direct Line is best understood as a series of technological and competitive innovations that call into question the extent to which banks' competencies must change to master alternative delivery channels to the «brick and mortar» retail branch. The success of Direct Line also highlights issues in the incursion of banks into bankassurance and the development of a business model based on fee-income (as opposed to the traditional interest-income).
UR - http://www.scopus.com/inward/record.url?scp=85116735075&partnerID=8YFLogxK
U2 - 10.1515/zug-2013-0104
DO - 10.1515/zug-2013-0104
M3 - Review article
AN - SCOPUS:85116735075
SN - 0342-2852
VL - 58
SP - 54
EP - 72
JO - Zeitschrift fur Unternehmensgeschichte
JF - Zeitschrift fur Unternehmensgeschichte
IS - 1
ER -