Display blindness? Looking again at the visibility of situated displays using eye tracking

Nick Dalton; Emily Collins; Paul Marshall

doi:10.1145/2702123.2702150

Display blindness? Looking again at the visibility of situated displays using eye tracking

Nick Dalton, Emily Collins, Paul Marshall

Computer and Information Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

58 Citations (Scopus)

14 Downloads (Pure)

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Original language	English
Title of host publication	Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
Place of Publication	New York
Publisher	ACM
Pages	3889-3898
ISBN (Print)	9781450331456
DOIs	https://doi.org/10.1145/2702123.2702150
Publication status	Published - 18 Apr 2015
Event	33th International Conference on Human Factors in Computing Systems, CHI 2015 - Duration: 1 Apr 2015 → …

Conference

Conference	33th International Conference on Human Factors in Computing Systems, CHI 2015
Period	1/04/15 → …

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10.1145/2702123.2702150

P3889-daltonFinal published version, 882 KB

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title = "Display blindness? Looking again at the visibility of situated displays using eye tracking",

abstract = "Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.",

keywords = "public displays, architecture, eye tracking, display blindness",

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booktitle = "Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems",

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note = "33th International Conference on Human Factors in Computing Systems, CHI 2015 ; Conference date: 01-04-2015",

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Dalton, N, Collins, E & Marshall, P 2015, Display blindness? Looking again at the visibility of situated displays using eye tracking. in Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, New York, pp. 3889-3898, 33th International Conference on Human Factors in Computing Systems, CHI 2015, 1/04/15. https://doi.org/10.1145/2702123.2702150

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AU - Collins, Emily

AU - Marshall, Paul

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N2 - Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

AB - Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

KW - public displays

KW - architecture

KW - eye tracking

KW - display blindness

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DO - 10.1145/2702123.2702150

M3 - Conference contribution

SN - 9781450331456

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BT - Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

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CY - New York

T2 - 33th International Conference on Human Factors in Computing Systems, CHI 2015

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Display blindness? Looking again at the visibility of situated displays using eye tracking

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