Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.
|Title of host publication||Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems|
|Place of Publication||New York|
|Publication status||Published - 18 Apr 2015|
|Event||33th International Conference on Human Factors in Computing Systems, CHI 2015 - |
Duration: 1 Apr 2015 → …
|Conference||33th International Conference on Human Factors in Computing Systems, CHI 2015|
|Period||1/04/15 → …|