Do identity-based perceptions lead to brand avoidance? A cross-national investigation

Muhammad Asif Khan*, Rohail Ashraf, Aneela Malik

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Do identity-based perceptions lead to brand avoidance? A cross-national investigation'. Together they form a unique fingerprint.

Business & Economics