Do transactions speak louder than words? The role of workplace interpersonal transactions in relationship marketing effectiveness

David M Brown, Helen Woodruffe-Burton, Bidit Lal Dey

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2017

Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context
Brown, D. M., Wappling, A. & Woodruffe-Burton, H., 23 May 2017.
Research output: Contribution to conference › Paper › peer-review
Reconceptualising Internal Marketing: A Multistakeholder Perspective
Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.
Research output: Thesis › Doctoral Thesis

Open Access
File
249 Downloads (Pure)
2016

Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation
Brown, D., Wappling, A. & Woodruffe-Burton, H., 5 Jul 2016.
Research output: Contribution to conference › Paper › peer-review
Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?
Brown, D., Wappling, A. & Woodruffe-Burton, H., 8 Sept 2016.
Research output: Contribution to conference › Paper › peer-review
2015

Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions
Brown, D., Woodruffe-Burton, H. & Wappling, A., 9 Jul 2015.
Research output: Contribution to conference › Paper › peer-review

Research output