Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin?

Hina Khan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 11 Dec 2009
Event	APMC 2009: 3rd Asia Pacific Management Conference - Kuching, Malaysia Duration: 11 Dec 2009 → …

Conference	APMC 2009: 3rd Asia Pacific Management Conference
Period	11/12/09 → …

Access to Document

@conference{9e57b1ae5f5f42699e9440a09b162190,

title = "Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin?",

author = "Hina Khan",

year = "2009",

month = dec,

day = "11",

language = "English",

note = "APMC 2009: 3rd Asia Pacific Management Conference ; Conference date: 11-12-2009",

}