Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin?

Hina Khan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 11 Dec 2009
EventAPMC 2009: 3rd Asia Pacific Management Conference - Kuching, Malaysia
Duration: 11 Dec 2009 → …

Conference

ConferenceAPMC 2009: 3rd Asia Pacific Management Conference
Period11/12/09 → …

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