Does Emotional Brand Attachment Matter?

Xuemei Bian, Sophie Liu, Andrew Robson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2 Dec 2018
Event	Australia and New Zealand Marketing Academy Conference - Adelaide, Australia Duration: 30 Nov 2018 → 2 Dec 2018

Conference	Australia and New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Adelaide
Period	30/11/18 → 2/12/18

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