Does Emotional Brand Attachment Matter?

Xuemei Bian, Sophie Liu, Andrew Robson

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2 Dec 2018
    EventAustralia and New Zealand Marketing Academy Conference - Adelaide, Australia
    Duration: 30 Nov 20182 Dec 2018

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference
    Country/TerritoryAustralia
    CityAdelaide
    Period30/11/182/12/18

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