“Does my dog really need a gadget?” - What can we learn from pet owners' amotivations for using pet wearables?

Kopo M. Ramokapane, Dirk van der Linden, Anna Zamansky

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Pet wearables increasing popularity on the market places them also in the spotlight of ACI research. Recent studies have shown that they have the potential to impact the human-pet bond, improve caregiving and increase the motivation of owners' for physical exercising with their pets. Thus pet wearables provide pets with a 'digital voice' to speak up about their needs more clearly. Despite this benefit, the adoption rate of pet wearables nowhere near that of human wearables. This paper aims to better understand the barriers towards their adoption. To this end, we present the results of a study (N=200) with pet owners investigating their amotivations, e.g., reasons for not purchasing or using a pet wearable. Our findings indicate that users are first and foremost focused on cost and durability of the devices. We present a detailed qualitative analysis of the different reasons that pet owners hold, visualizing them as a map of trade-offs that pet owners consider. Finally, we reflect on our findings in the context of the ACI agenda.

Original languageEnglish
Title of host publicationACI 2019 - 6th International Conference on Animal-Computer Interaction
Subtitle of host publicationCommon Denominator, Proceedings
PublisherAssociation for Computing Machinery, Inc
ISBN (Electronic)9781450376938
DOIs
Publication statusPublished - 12 Nov 2019
Externally publishedYes
Event6th International Conference on Animal-Computer Interaction: Common Denominator, ACI 2019 - Haifa, Israel
Duration: 12 Nov 201914 Nov 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference6th International Conference on Animal-Computer Interaction: Common Denominator, ACI 2019
CountryIsrael
CityHaifa
Period12/11/1914/11/19

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