Does product origin congruency moderate the country-of-origin - product evaluation relationship?

A. P. Josiassen, Ameet Pandit, I. Karpen

Research output: Contribution to conference › Paper › peer-review

12 Downloads (Pure)

Original language	English
Publication status	Published - Dec 2008
Event	Australian and New Zealand Marketing Academy (ANZMAC) - Sydney, Australia Duration: 1 Dec 2008 → …

Conference	Australian and New Zealand Marketing Academy (ANZMAC)
Period	1/12/08 → …

Access to Document

@conference{8de33ff2094b425680d0a18c244dbe56,

title = "Does product origin congruency moderate the country-of-origin - product evaluation relationship?",

author = "Josiassen, {A. P.} and Ameet Pandit and I. Karpen",

year = "2008",

month = dec,

language = "English",

note = "Australian and New Zealand Marketing Academy (ANZMAC) ; Conference date: 01-12-2008",

}