Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment

Richard Gay; Fraser McLeay; Vignesh Yoganathan

Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment

Richard Gay, Fraser McLeay, Vignesh Yoganathan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 7 Jul 2016
Event	Academy of Marketing Annual Conference 2016: Radical Marketing - Northumbria University Duration: 5 Jul 2016 → 7 Jul 2016 http://https://www.academyofmarketing.org/conference-2016/2016

Conference

Conference	Academy of Marketing Annual Conference 2016: Radical Marketing
Period	5/07/16 → 7/07/16
Internet address	http://https://www.academyofmarketing.org/conference-2016/2016

Cite this

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title = "Driving{\textquoteright} Online & {\textquoteleft}Putting{\textquoteright} Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment",

author = "Richard Gay and Fraser McLeay and Vignesh Yoganathan",

note = "Winner of best paper in Sports Marketing Track award.; Academy of Marketing Annual Conference 2016: Radical Marketing ; Conference date: 05-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

day = "7",

language = "English",

url = "http://https://www.academyofmarketing.org/conference-2016/2016",

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TY - CONF

T1 - Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment

AU - Gay, Richard

AU - McLeay, Fraser

AU - Yoganathan, Vignesh

N1 - Winner of best paper in Sports Marketing Track award.

PY - 2016/7/7

Y1 - 2016/7/7

M3 - Paper

T2 - Academy of Marketing Annual Conference 2016: Radical Marketing

Y2 - 5 July 2016 through 7 July 2016

ER -