Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil

Santosh Vijaykumar*, Daniel Rogerson, Yan Jin, Mariella Silva de Oliveira Costa

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Objective
Online COVID-19 misinformation is a serious concern in Brazil, home to the second largest WhatsApp user base and the second highest number of COVID-19 deaths. We examined the extent to which WhatsApp users might be willing to correct their peers who might share COVID-19 misinformation.

Materials and Methods
We conducted a cross-sectional online survey using Qualtrics among N = 726 Brazilian adults to identify the types of social correction behaviours (SCBs) and health and technological factors that shape the performance of these behaviours.

Results
Brazil’s WhatsApp users expressed medium to high levels of willingness to engage in SCBs. We discovered three modes of SCBs: correction to the group, correction to the sender only, and passive or no correction. WhatsApp users with lower levels of educational attainment and from younger age groups were less inclined to provide corrections. Lastly, perceived severity of COVID-19 and the ability to critically evaluate a message were positively associated with providing corrections to either the group or the sender.

Discussion
The demographic analyses point to the need to strengthen information literacy among population groups that are younger with lower levels of educational attainment. These efforts could facilitate individual-level contributions to the global fight against misinformation by the World Health Organisation in collaboration with member states, social media companies and civil society.

Conclusion
Our study suggests that Brazil’s WhatsApp users might be willing to actively respond with feedback when exposed to COVID-19 misinformation by their peers on small world networks like WhatsApp groups.
Original languageEnglish
Article numberocab219
JournalJournal of the American Medical Informatics Association : JAMIA
Early online date21 Oct 2021
DOIs
Publication statusE-pub ahead of print - 21 Oct 2021

Fingerprint

Dive into the research topics of 'Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil'. Together they form a unique fingerprint.

Cite this