This paper explores how an ecosophically inspired tourism strategy could enhance a Scottish mountain recreational site threatened by climate change. Drawing on qualitative data, the paper focuses on three research questions concerning: the impact of current infrastructure and management strategies on tourist experiences; tourists' current interpretations and desires; and how the notion of an ecosophically informed tourist attraction might be realised in the light of these experiences, interpretations and desires. Conclusions indicate that the site is a long way from being an ecosophically inspired tourism resort which might foster an engagement with nature. Insights are provided as to how this might be achieved. Critical to the paper is a consideration of how the 'packaging' of tourist experiences militates against a meaningful personal connection with the mountain environment.