Effects of online brand communities on millennials' brand loyalty in the fashion industry

Social Sciences

• Brand Community 100%
• Millennials 50%
• Customer Loyalty 50%
• Loyalty 33%
• Consumers 33%
• Intention 33%
• Identity 16%
• Analysis 16%
• Understanding 16%
• Literature 16%
• Perspective 16%
• Rivers 16%
• Company 16%
• Economic and Social Development 16%
• Case Studies 16%
• Interviews 16%
• Methodology 16%
• Category 16%
• Groups 16%
• Social Participation 16%
• Marketing Strategy 16%
• Hermeneutics 16%
• Research Strategies 16%
• Fashion Industry 16%
• Brand Loyalty 16%
• Ambassador 16%
• Customer Loyalty Program 16%