Election Strategies, Campaign Themes and Target Voters

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPolitical Marketing and the 2015 UK General Election
EditorsDarren Lilleker, Mark Pack
PublisherPalgrave
Pages11-34
ISBN (Print)978-1-137-58440-3
Publication statusPublished - 2016

Publication series

NamePalgrave Studies in Political Marketing and Management
PublisherPalgrave

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