Election Strategies, Campaign Themes and Target Voters

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Political Marketing and the 2015 UK General Election
Editors	Darren Lilleker, Mark Pack
Publisher	Palgrave Macmillan
Pages	11-34
ISBN (Print)	978-1-137-58440-3
Publication status	Published - 2016

Name	Palgrave Studies in Political Marketing and Management
Publisher	Palgrave

Cite this

@inbook{dbda15e5661d49d1a773223e1827b212,

title = "Election Strategies, Campaign Themes and Target Voters",

author = "Andy Mullen",

year = "2016",

language = "English",

isbn = "978-1-137-58440-3",

series = "Palgrave Studies in Political Marketing and Management",

publisher = "Palgrave Macmillan",

pages = "11--34",

editor = "Darren Lilleker and Mark Pack",

booktitle = "Political Marketing and the 2015 UK General Election",

address = "United Kingdom",

}