A remarkable surge in cooling demand is observed in the last decades. Currently, the cooling market is dominated by mechanical vapor compression chillers which are energy intensive and use harmful chemical refrigerants. Therefore, the current focus of the current research in cooling is the development of unconventional, sustainable cooling systems. In this regard, indirect evaporative coolers have shown significant potential (particularly under hot-dry climates) with high energy efficiency, low cost, water-based sustainable operation, and benign emissions. However, these systems are in the development stage and have not yet been fully commercialized because of certain design challenges. An innovative indirect evaporative cooler is proposed, fabricated, and experimentally tested in this study. Particularly, the study is focused on the development of heat transfer coefficient correlation for the system for commercial-scale design and expansion. This is because the earlier available correlation is based on simple airflow between parallel plates assumption and does not incorporate the effect of the evaporative potential of the system resulting in under/over-estimation of the heat transfer characteristics. The results showed that the proposed system achieved a temperature drop of 20 °C, a cooling capacity of around 180 W, and an overall heat transfer coefficient of up to 30 W/m2K. Moreover, the study presents an experiment-regression-based heat transfer coefficient correlation that satisfactorily captures the effect of outdoor air temperature and airflow rate ratio which are critical in the design of evaporative coolers. The proposed correlation showed a high (±5%) with experimental data thus making it suitable for the future design of IEC systems over assorted operating scenarios.