Enhancing relationships through online brand communities: comparing posters and lurkers

Sahar Mousavi; Stuart Roper

doi:10.1080/10864415.2022.2158596

Enhancing relationships through online brand communities: comparing posters and lurkers

Sahar Mousavi^*, Stuart Roper

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

107 Downloads (Pure)

Original language	English
Pages (from-to)	66-99
Journal	International Journal of Electronic Commerce
Volume	27
Issue number	1
DOIs	https://doi.org/10.1080/10864415.2022.2158596
Publication status	Published - 2 Jan 2023
Externally published	Yes

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10.1080/10864415.2022.2158596Licence: CC BY-NC-ND

Enhancing Relationships Through Online Brand Communities Comparing Posters and LurkersFinal published version, 1.55 MBLicence: CC BY-NC-ND

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Enhancing relationships through online brand communities: comparing posters and lurkers

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