Enhancing undergraduate business students’ learning by introducing innovative art-based teaching activity in the class.

Research output: Contribution to conferencePaperpeer-review

Abstract

This study reveals that freehand drawing activities can add value to the undergraduate business students’ skills sets by helping them to conceive, select, develop and explain their ideas. Furthermore, analysis of these activities can be used by educators to tailor relevant lecture and seminar materials. Findings of this study resonate with studies exploring benefits of freehand drawing as a teaching activity in other disciplines and, by presenting results of the art-based teaching initiative, this paper aims to encourage use of freehand drawing within business schools’ curricula and beyond.
Original languageEnglish
Publication statusPublished - 19 Jul 2019
EventInternational Visual Methods Conference: Crafting a Visual Plot - Epic Images of Mundane Stories - College of Communication and Public Relations at SNSPA, Bucharest, Romania
Duration: 19 Jul 2019 → …
Conference number: 6th
https://ivmc7.visualmethods.info/

Conference

ConferenceInternational Visual Methods Conference
Abbreviated titleIVMC
Country/TerritoryRomania
CityBucharest
Period19/07/19 → …
Internet address

Keywords

  • freehand drawing
  • visual critical thinking
  • visual learning

Fingerprint

Dive into the research topics of 'Enhancing undergraduate business students’ learning by introducing innovative art-based teaching activity in the class.'. Together they form a unique fingerprint.

Cite this