This study reveals that freehand drawing activities can add value to the undergraduate business students’ skills sets by helping them to conceive, select, develop and explain their ideas. Furthermore, analysis of these activities can be used by educators to tailor relevant lecture and seminar materials. Findings of this study resonate with studies exploring benefits of freehand drawing as a teaching activity in other disciplines and, by presenting results of the art-based teaching initiative, this paper aims to encourage use of freehand drawing within business schools’ curricula and beyond.
|Publication status||Published - 19 Jul 2019|
|Event||International Visual Methods Conference: Crafting a Visual Plot - Epic Images of Mundane Stories - College of Communication and Public Relations at SNSPA, Bucharest, Romania|
Duration: 19 Jul 2019 → …
Conference number: 6th
|Conference||International Visual Methods Conference|
|Period||19/07/19 → …|