Entrepreneurial identity formation during the initial entrepreneurial experience: The influence of simulation feedback and existing identity

Robert Newbery, Jonathan Lean, Jonathan Moizer*, Mohamed Haddoud

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

33 Citations (Scopus)
8 Downloads (Pure)

Abstract

The impact of a negative initial entrepreneurship experience may inhibit the emergence of an entrepreneurial identity and shut down a subsequent entrepreneurial career. Testing theories of identity development usually involve complex longitudinal studies, but the testing may be facilitated through the use of business simulation gaming. Using a quasi-experimental research design, the paper explores how entrepreneurial micro-identity is formed among business undergraduates during the initial entrepreneurial experience. In doing so, the research investigates the impact of cognitive dissonance on the salience of the emerging identity and the influence of key existing identities. The paper accomplishes this using a novel dataset derived from a business simulation game. We argue that the simulation offers a valuable resource to test theories within shortened timescales. The paper contributes to the field by problematizing the initial entrepreneurial experience of undergraduate students and supports the case for using simulation gaming as a method to support theory testing.

Original languageEnglish
Pages (from-to)51-59
Number of pages9
JournalJournal of Business Research
Volume85
Early online date19 Dec 2017
DOIs
Publication statusPublished - 2 Apr 2018
Externally publishedYes

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