Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Gözel Shakeri; Claire McCallum

doi:10.1145/3411763.3451713

Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Gözel Shakeri, Claire McCallum

School of Communities and Education

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

16 Citations (Scopus)

66 Downloads (Pure)

Abstract

A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.

Original language	English
Title of host publication	CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publication	May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan)
Editors	Yoshifumi Kitamura, Aaron Quigley, Katherine Isbister, Takeo Igarashi
Place of Publication	New York
Publisher	ACM
Pages	1-10
Number of pages	10
ISBN (Electronic)	9781450380959
DOIs	https://doi.org/10.1145/3411763.3451713
Publication status	Published - 8 May 2021

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 13 Climate Action

Access to Document

10.1145/3411763.3451713

Envirofy your ShopAccepted author manuscript, 881 KB

Cite this

Shakeri, G., & McCallum, C. (2021). Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. In Y. Kitamura, A. Quigley, K. Isbister, & T. Igarashi (Eds.), CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan) (pp. 1-10). Article 390 ACM. https://doi.org/10.1145/3411763.3451713

Shakeri, Gözel ; McCallum, Claire. / Envirofy your Shop : Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan). editor / Yoshifumi Kitamura ; Aaron Quigley ; Katherine Isbister ; Takeo Igarashi. New York : ACM, 2021. pp. 1-10

@inproceedings{6d07f3b1a8e14991bcbd5798b6b54c3b,

title = "Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online",

abstract = "A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49\%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.",

author = "G{\"o}zel Shakeri and Claire McCallum",

year = "2021",

month = may,

day = "8",

doi = "10.1145/3411763.3451713",

language = "English",

pages = "1--10",

editor = "Yoshifumi Kitamura and Aaron Quigley and Katherine Isbister and Takeo Igarashi",

booktitle = "CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems",

publisher = "ACM",

address = "United States",

}

Shakeri, G & McCallum, C 2021, Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. in Y Kitamura, A Quigley, K Isbister & T Igarashi (eds), CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan)., 390, ACM, New York, pp. 1-10. https://doi.org/10.1145/3411763.3451713

Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. / Shakeri, Gözel; McCallum, Claire.
CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan). ed. / Yoshifumi Kitamura; Aaron Quigley; Katherine Isbister; Takeo Igarashi. New York: ACM, 2021. p. 1-10 390.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Envirofy your Shop

T2 - Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

AU - Shakeri, Gözel

AU - McCallum, Claire

PY - 2021/5/8

Y1 - 2021/5/8

N2 - A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.

AB - A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.

UR - https://www.scopus.com/pages/publications/85105818089

U2 - 10.1145/3411763.3451713

DO - 10.1145/3411763.3451713

M3 - Conference contribution

SP - 1

EP - 10

BT - CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems

A2 - Kitamura, Yoshifumi

A2 - Quigley, Aaron

A2 - Isbister, Katherine

A2 - Igarashi, Takeo

PB - ACM

CY - New York

ER -

Shakeri G, McCallum C. Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. In Kitamura Y, Quigley A, Isbister K, Igarashi T, editors, CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan). New York: ACM. 2021. p. 1-10. 390 doi: 10.1145/3411763.3451713

Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Abstract

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this