Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability

Wantao Yu, Ram Ramanathan, Prithwiraj Nath

Research output: Contribution to journalArticlepeer-review

111 Citations (Scopus)
2 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Medicine & Life Sciences

Engineering & Materials Science