Establishing Trust through Storytelling: A Model for Co-Design

Research output: Contribution to conferencePaper

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Establishing Trust through Storytelling : A Model for Co-Design. / Parkinson, David; Warwick, Laura.

2019. Paper presented at International Association of Societies of Design Research Conference 2019, Manchester, United Kingdom.

Research output: Contribution to conferencePaper

Harvard

Parkinson, D & Warwick, L 2019, 'Establishing Trust through Storytelling: A Model for Co-Design' Paper presented at International Association of Societies of Design Research Conference 2019, Manchester, United Kingdom, 2/09/19 - 5/09/19, .

APA

Parkinson, D., & Warwick, L. (2019). Establishing Trust through Storytelling: A Model for Co-Design. Paper presented at International Association of Societies of Design Research Conference 2019, Manchester, United Kingdom.

Vancouver

Parkinson D, Warwick L. Establishing Trust through Storytelling: A Model for Co-Design. 2019. Paper presented at International Association of Societies of Design Research Conference 2019, Manchester, United Kingdom.

Author

Parkinson, David ; Warwick, Laura. / Establishing Trust through Storytelling : A Model for Co-Design. Paper presented at International Association of Societies of Design Research Conference 2019, Manchester, United Kingdom.

Bibtex - Download

@conference{c005a6a143a149e08455a52ad175e139,
title = "Establishing Trust through Storytelling: A Model for Co-Design",
abstract = "Recent research has demonstrated that it is critical for designers to establish trust with collaborators in their ability, integrity and benevolence for successful co-design. It has also been acknowledged that in part, this trust is established through storytelling exchanges between designer and collaborator. This paper examines this finding across eight cases where stories have been exchanged between designer and collaborator at different stages in the design process. The cases are comprised of interviews with key stakeholders working in collaborative settings from: IDEO; the National Health Service; Glasgow School of Art; Northumbrian Water; Unilever; Royal Bank of Scotland; Tomato; Traffic Penalty Tribunal; and True North. The emerging themes suggest: stories based on real-life settings help to establish trust in ability and benevolence due to the compassion they can demonstrate; stories that employ novel modes of communication help to establish trust in integrity due to the fulfilment of an expectation to be ‘cutting edge’, and, stories that include elements of humour help to establish trust in benevolence due to the revealing of character. These findings are presented as a model for co-design, to help an ordinarily instinctive activity become strategic.",
keywords = "storytelling, trust, co-design, collaboration",
author = "David Parkinson and Laura Warwick",
year = "2019",
month = "9",
day = "2",
language = "English",
note = "International Association of Societies of Design Research Conference 2019 : Design Revolutions, IASDR 2019 ; Conference date: 02-09-2019 Through 05-09-2019",
url = "https://iasdr2019.org",

}

RIS (suitable for import to EndNote) - Download

TY - CONF

T1 - Establishing Trust through Storytelling

T2 - A Model for Co-Design

AU - Parkinson, David

AU - Warwick, Laura

PY - 2019/9/2

Y1 - 2019/9/2

N2 - Recent research has demonstrated that it is critical for designers to establish trust with collaborators in their ability, integrity and benevolence for successful co-design. It has also been acknowledged that in part, this trust is established through storytelling exchanges between designer and collaborator. This paper examines this finding across eight cases where stories have been exchanged between designer and collaborator at different stages in the design process. The cases are comprised of interviews with key stakeholders working in collaborative settings from: IDEO; the National Health Service; Glasgow School of Art; Northumbrian Water; Unilever; Royal Bank of Scotland; Tomato; Traffic Penalty Tribunal; and True North. The emerging themes suggest: stories based on real-life settings help to establish trust in ability and benevolence due to the compassion they can demonstrate; stories that employ novel modes of communication help to establish trust in integrity due to the fulfilment of an expectation to be ‘cutting edge’, and, stories that include elements of humour help to establish trust in benevolence due to the revealing of character. These findings are presented as a model for co-design, to help an ordinarily instinctive activity become strategic.

AB - Recent research has demonstrated that it is critical for designers to establish trust with collaborators in their ability, integrity and benevolence for successful co-design. It has also been acknowledged that in part, this trust is established through storytelling exchanges between designer and collaborator. This paper examines this finding across eight cases where stories have been exchanged between designer and collaborator at different stages in the design process. The cases are comprised of interviews with key stakeholders working in collaborative settings from: IDEO; the National Health Service; Glasgow School of Art; Northumbrian Water; Unilever; Royal Bank of Scotland; Tomato; Traffic Penalty Tribunal; and True North. The emerging themes suggest: stories based on real-life settings help to establish trust in ability and benevolence due to the compassion they can demonstrate; stories that employ novel modes of communication help to establish trust in integrity due to the fulfilment of an expectation to be ‘cutting edge’, and, stories that include elements of humour help to establish trust in benevolence due to the revealing of character. These findings are presented as a model for co-design, to help an ordinarily instinctive activity become strategic.

KW - storytelling

KW - trust

KW - co-design

KW - collaboration

M3 - Paper

ER -