Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building

Chen Ren, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 6 Jul 2016
EventThe 49th Academy of Marketing Conference - Newcastle upon Tyne
Duration: 6 Jul 2016 → …


ConferenceThe 49th Academy of Marketing Conference
Period6/07/16 → …
Internet address

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