Evaluating the Effects of Culture and Relationship Strength on Misinformation Challenging Behaviours Within the UK

Lauren Scott*, Marta E. Cecchinato, Lynne Coventry, Mark Warner

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Misinformation has proliferated throughout our digital ecosystem, through social media feeds and group chats with friends and family members. However, a gap exists in the current literature on how individuals challenge misinformed views outside of social media platforms. Through an online survey, we exposed multi (n=50) and mono-cultural (n=50) participants to misinformation scenarios involving close and weak relationship ties, to understand how tie strength and cultural background affects people’s behavioural responses. We found that both the tie strength between the misinformed individual and the cultural background of the challenger has a significant effect on the barriers that individuals foresee affecting their discussions about misinformation, and in the misinformed challenging behaviours. Our findings offer new insights into how relationship tie strength and culture affect misinformation challenging behaviours.
Original languageEnglish
Title of host publicationHuman-Computer Interaction – INTERACT 2023
Subtitle of host publication19th IFIP TC13 International Conference, York, UK, August 28 – September 1, 2023, Proceedings, Part III
EditorsJosé Abdelnour Nocera, Marta Kristín Lárusdóttir, Helen Petrie, Antonio Piccinno, Marco Winckler
Place of PublicationCham, Switzerland
Number of pages10
ISBN (Electronic)9783031422867
ISBN (Print)9783031422850
Publication statusPublished - 25 Aug 2023

Publication series

NameLecture Notes in Computer Science
NumberPart III
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

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