‘Every day we’d have an arranged activity, so she’d have football, swimming, dance, gymnastics’: A sociological analysis of parenting and sports-based enrichment activities for the under-fives.

In this article we provide a sociological analysis of parental choice in pre-school sports and physical activity, as a form of concerted cultivation, to understand the uptake of sports-based physical activity (PA) enrichment activities in England. Despite a growth in the under-five pre-school enrichment market, little is known about why parents pay for their under-five child(ren) to participate in sport and/or PA enrichment or how this relates to wider patterns seen in contemporary parenting. 24 semi-structured interviews with parents of early years children from across England were conducted. Findings suggest the reasons why parents enrol their child(ren) in sports-based enrichment activities can be considered a form of concerted cultivation. In particular, parents value routine and socialisation for themselves and their children. Parents look for paid-for activities that enhance their child's social and academic skills but do not emphasise the health benefits of being physically active as important in their decision making. Instead, they prioritise opportunities to enhance their child's social and cultural skills in ways that enable the child(ren) to be accepted and interact positively with adults and other children in key institutional settings. Parents also valued spaces where their young child(ren) could expend energy, although the importance of this was distinctly gendered. We conclude by outlining that paying for under-fives sport-based enrichment is linked to wider social and cultural expectations on parenting, and highlighting that more needs to be understood about the gendered, racialised and ableist spaces of commercial pre-school sport and PA.