Existing in the Wild: Designer-entrepreneurs moving from invention to innovation via an advantage-seeking mindset - a brief discussion of concepts

Jose Valencia, Alison Pearce

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Abstract

Entrepreneurially talented people inside organisations know how to navigate adversity, to leverage the elements of their ecosystem in order to make things happen, and how effectively to utilize the given means to drive change. In a new venture these characteristics are crucial to thrive. Start-ups rely on their talent to adapt to constant change and unstable situations.

This paper describes two concepts in how design talent becomes entrepreneurial, through ‘cognitive harmony’ and ‘cognitive dissonance’. Designer entrepreneurs navigate from the design to the business discipline, adapting business theory and practice in a different sequence. Designers are known for their creative skills, which help them to realise products and services in a desirable, viable and feasible way. They increase revenue in companies in a two-to-one ratio, but they also impact other areas of the organisation, such as culture, customer experience and brand value. This paper discusses these ideas and proposes developments of the ‘opportunity-seeking mindset’ more accurately describing the designer-entrepreneur. We propose that designers can be considered talent in any organisation due to their contribution to business goals.
Original languageEnglish
Title of host publicationProceedings of the 2019 International Conference on Global Entrepreneurial Talent Management & Social Collaboration
EditorsIlsang Ko
Place of PublicationGwangju
PublisherChonnam National University
Pages35-39
Number of pages5
Publication statusPublished - 24 Apr 2019
Event2019 International Conference on Global Entrepreneurial Talent Management & Social Collaboration - Chonnam National University, Gwangju, Korea, Republic of
Duration: 23 Apr 201927 Apr 2019

Conference

Conference2019 International Conference on Global Entrepreneurial Talent Management & Social Collaboration
Abbreviated titleICGETMSC 2019
CountryKorea, Republic of
CityGwangju
Period23/04/1927/04/19

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