Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract

Brendan Emmerson*, Cathy Barnes, Prithwiraj Nath

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Fingerprint

Dive into the research topics of 'Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract'. Together they form a unique fingerprint.

Business & Economics