Explaining the development of the excessive use of massively multiplayer online games: A positive-negative reinforcement perspective

Zach W.Y. Lee, Christy M.K. Cheung, Tommy K.H. Chan

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

8 Citations (Scopus)

Abstract

Despite a rising concern over this emerging global issue, theoretical understanding of the excessive use of massively multiplayer online games (MMOGs) is lacking in the mainstream IS literature. In this study, we proposed a research model to theoretically explain the development of the excessive use of MMOGs with the positive-negative reinforcement perspective. We tested our research model with 513 active users of MMOGs. Our results suggested that both positive reinforcement (i.e., perceived enjoyment and the associated positive affect) and negative reinforcement (i.e., withdrawal and the associated negative affect) have strong influence over the development of the excessive use of MMOGs. This study provided a theoretical explanation of the excessive use of MMOGs and implications to researchers and practitioners.
Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE
Pages668-677
Number of pages10
ISBN (Print)9781479925049
DOIs
Publication statusPublished - 2014

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