Exploring Chinese Consumers' intentions to purchase ethical food products

Hui Jin, Zhibin Lin, Fraser McLeay

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2015
    EventAcademy of Marketing Annual Conference: The Magic in Marketing - Limerick
    Duration: 1 Jan 2015 → …

    Conference

    ConferenceAcademy of Marketing Annual Conference: The Magic in Marketing
    Period1/01/15 → …

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