Behavioural design is a critical means to address challenges surrounding human behaviour. However, practitioners and researcher face difficulties in synthesising relevant perspectives from across fields as behavioural challenges are complex and multi-dimensional. Taking a theory-building approach, this study explore how expert behavioural designers navigate in this complex design space by examining the creative outcome of their current ideation practice. The findings reveal that the designers favour 'holding' out of the four identified ideation patterns: holding, shifting, pairing, and mixing.
|Number of pages||10|
|Journal||Proceedings of the Design Society: DESIGN Conference|
|Publication status||Published - 2020|
|Event||16th International Design Conference, DESIGN 2020 - Virtual, Online|
Duration: 26 Oct 2020 → 29 Oct 2020