EXPLORING HOW EXPERT BEHAVIOURAL DESIGNERS IDEATE in the BEHAVIOURAL DESIGN SPACE

C. K.E.B.B. Nielsen, J. Daalhuizen, P. Cash

Research output: Contribution to journalConference articlepeer-review

Abstract

Behavioural design is a critical means to address challenges surrounding human behaviour. However, practitioners and researcher face difficulties in synthesising relevant perspectives from across fields as behavioural challenges are complex and multi-dimensional. Taking a theory-building approach, this study explore how expert behavioural designers navigate in this complex design space by examining the creative outcome of their current ideation practice. The findings reveal that the designers favour 'holding' out of the four identified ideation patterns: holding, shifting, pairing, and mixing.

Original languageEnglish
Pages (from-to)2541-2550
Number of pages10
JournalProceedings of the Design Society: DESIGN Conference
Volume1
DOIs
Publication statusPublished - 2020
Externally publishedYes
Event16th International Design Conference, DESIGN 2020 - Virtual, Online
Duration: 26 Oct 202029 Oct 2020

Keywords

  • behavioural design
  • case study
  • design creativity
  • design practice

Fingerprint

Dive into the research topics of 'EXPLORING HOW EXPERT BEHAVIOURAL DESIGNERS IDEATE in the BEHAVIOURAL DESIGN SPACE'. Together they form a unique fingerprint.

Cite this