- Universidad Autonoma Queretaro
|Publication status||Published - 1 Aug 2018|
|Event||Academic Design Management Conference ADMC18: Next Wave - Ravensbourne, London, United Kingdom|
Duration: 1 Aug 2018 → 2 Aug 2018
|Conference||Academic Design Management Conference ADMC18|
|Period||1/08/18 → 2/08/18|
Research output: Contribution to conference › Paper › peer-review
This study presents a review of the literature on contemporary models of entrepreneurship and considers it in relation to the literature on design approaches. The paper focuses on consumer product start-ups in particular, where new technologies, services and supply-chains are accelerating the journey from idea to market. There is little academic literature about the role for design to provide entrepreneurial leadership in this context, and yet entrepreneurship studies show that a poor fit, between the product offered and what customers really value, continues to be a primary factor in why start-ups fail. From the disciplinary perspective, design should be well positioned to help business start-ups circumnavigate such pitfalls. The paper concludes by proposing a preliminary framework, which models recent theories of entrepreneurship and the prevailing theories of design. The value of the framework is that it characterises the Design Approach, finding both parallels and distinctiveness in relation to other models of entrepreneurship. As such, it has the potential to assist the correlation of theory and practice, leading to an improved understanding of the paths to successful entrepreneurship.