Exploring the role of marketing communications in encouraging ethical consumption

Victoria-Sophie Osburg; Denise Conroy; Mischa Strack; Vignesh Yoganathan

Exploring the role of marketing communications in encouraging ethical consumption

Victoria-Sophie Osburg, Denise Conroy, Mischa Strack, Vignesh Yoganathan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 28 Apr 2016
Event	British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption - Guildford Duration: 28 Apr 2016 → … http://https://www.bam.ac.uk/civicrm/event/info?reset=1&id=3075

Conference

Conference	British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption
Period	28/04/16 → …
Internet address	http://https://www.bam.ac.uk/civicrm/event/info?reset=1&id=3075

Cite this

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title = "Exploring the role of marketing communications in encouraging ethical consumption",

author = "Victoria-Sophie Osburg and Denise Conroy and Mischa Strack and Vignesh Yoganathan",

year = "2016",

month = apr,

day = "28",

language = "English",

note = "British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption ; Conference date: 28-04-2016",

url = "http://https://www.bam.ac.uk/civicrm/event/info?reset=1&id=3075",

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TY - CONF

T1 - Exploring the role of marketing communications in encouraging ethical consumption

AU - Osburg, Victoria-Sophie

AU - Conroy, Denise

AU - Strack, Mischa

AU - Yoganathan, Vignesh

PY - 2016/4/28

Y1 - 2016/4/28

M3 - Paper

T2 - British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption

Y2 - 28 April 2016

ER -