Exposing interpellation with dystopian fiction: a critical discourse analysis technique to disrupt hegemonic masculinity

Mark Gatto, Jamie L. Callahan

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter describes a ‘novel’ integration of dystopian fiction into Critical Discourse Analysis (CDA) to investigate a social justice issue, and expose hidden discourses that reproduce patriarchal perceptions of working parent norms i.e. ‘interpellation’. This method draws on fictional discourse to disrupt the influence of hegemonic masculinity on gender and management. CDA is a method primarily concerned with addressing a social ‘wrong’, typically through the exposure of dominant ideological influences in our social discourses. We follow the principles of CDA (Fairclough, 2013; Van Dijk, 1993) as a foundation for our integration with DF, which provides a uniquely speculative and critical interdisciplinary approach to the problem of gender inequality in the workplace.
Our CDA method draws on Masculinities theory (Connell, 2005) and Ideology theory (Althusser, 2014) to highlight the damaging influence of hegemonic masculinity and patriarchal ideology on women’s success in the workplace. Using case examples of parental decision-making, we explore the gender-imbalanced career juncture of parenthood. Through our method, we show the disruptive potential of DF inspired CDA in gender contexts.
Original languageEnglish
Title of host publicationHandbook of Research Methods on Gender and Management
EditorsValerie Stead, Carole Elliott, Sharon Mavin
Place of PublicationCheltenham
PublisherEdward Elgar
Chapter12
Pages182-201
Number of pages19
ISBN (Electronic)9781788977937
ISBN (Print)9781788977920
Publication statusPublished - Sep 2021

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