Fashion Journalism

Fashion journalism has changed immeasurably even since the first edition of this book came out. Digital and social media have transformed how journalism is funded, how it is produced, and how we consume it. They have also led to greater competition for our attention in fashion, already a fiercely contested space.

This comprehensively revised and updated second edition of Fashion Journalism examines these changes and asks what they mean for the status, practices, and values of journalism. It includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East, together with analysis of their work.

Unusually, the book takes in all types of fashion content – from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists’ claim to special status compared to other content producers.

A blend of theory and practice, Fashion Journalism also gives first-hand guidance on how to report on fashion effectively and responsibly, wherever you work. It covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so.