Abstract
Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.
| Original language | English |
|---|---|
| Pages (from-to) | 41-57 |
| Journal | Current Issues in Tourism |
| Volume | 21 |
| Issue number | 1 |
| Early online date | 14 Jul 2015 |
| DOIs | |
| Publication status | Published - 2 Jan 2018 |
Keywords
- perceived fashionability
- website stickiness
- dual-system theories
- e-tourism
- Internet
- China
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