For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy

Social Sciences

• Marketing Communication 100%
• Social Media Marketing 66%
• Budgets 33%
• Trainers 33%
• Attitude Change 33%
• Electronic Word of Mouth 33%
• Social Marketing 33%
• Social Network 33%
• Communication Strategies 33%

Computer Science

• Target Audience 66%
• Conceptual Model 33%
• Message Content 33%
• Relationship Building 33%
• Trainer-Educator 33%
• Social Networking (Online) 33%
• Producing Content 33%
• Effect Approach 33%
• Online Resource 33%
• Networking 33%