Framing strategic value through design-led innovation practice

Mark Bailey, Nick Spencer, Neil Smith, Mersha Aftab, Christopher Knott, Phil Sams

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)
70 Downloads (Pure)

Abstract

In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.
Original languageEnglish
Title of host publicationDS 92: Proceedings of the DESIGN 2018 15th International Design Conference
EditorsD. Marjanović, M. Štorga, S. Škec, N. Bojčetić, N. Pavković
PublisherThe Design Society
Pages1781-1792
Number of pages12
ISBN (Print)9789537738594
DOIs
Publication statusPublished - 22 May 2018
EventDesign 2018: 15th International Design Conference - Dubrovnik, Croatia
Duration: 21 May 201824 May 2018
http://www.designconference.org/

Publication series

NameDS92: Proceedings of the DESIGN 2018 15th International Design Conference
PublisherThe Design Society
ISSN (Print)1847-9073

Conference

ConferenceDesign 2018
CountryCroatia
CityDubrovnik
Period21/05/1824/05/18
Internet address

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