Framing strategic value through design-led innovation practice

Mark Bailey; Nick Spencer; Neil Smith; Mersha Aftab; Christopher Knott; Phil Sams

doi:10.21278/idc.2018.0277

Framing strategic value through design-led innovation practice

Mark Bailey, Nick Spencer, Neil Smith, Mersha Aftab, Christopher Knott, Phil Sams

Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

79 Downloads (Pure)

Abstract

In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.

Original language	English
Title of host publication	DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Editors	D. Marjanović, M. Štorga, S. Škec, N. Bojčetić, N. Pavković
Publisher	The Design Society
Pages	1781-1792
Number of pages	12
ISBN (Print)	9789537738594
DOIs	https://doi.org/10.21278/idc.2018.0277
Publication status	Published - 22 May 2018
Event	Design 2018: 15th International Design Conference - Dubrovnik, Croatia Duration: 21 May 2018 → 24 May 2018 http://www.designconference.org/

Publication series

Name	DS92: Proceedings of the DESIGN 2018 15th International Design Conference
Publisher	The Design Society
ISSN (Print)	1847-9073

Conference

Conference	Design 2018
Country/Territory	Croatia
City	Dubrovnik
Period	21/05/18 → 24/05/18
Internet address	http://www.designconference.org/

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10.21278/idc.2018.0277

Framing strategic valueFinal published version, 2.28 MB

Cite this

Bailey, M., Spencer, N., Smith, N., Aftab, M., Knott, C., & Sams, P. (2018). Framing strategic value through design-led innovation practice. In D. Marjanović, M. Štorga, S. Škec, N. Bojčetić, & N. Pavković (Eds.), DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 1781-1792). (DS92: Proceedings of the DESIGN 2018 15th International Design Conference). The Design Society. https://doi.org/10.21278/idc.2018.0277

Bailey, Mark ; Spencer, Nick ; Smith, Neil et al. / Framing strategic value through design-led innovation practice. DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. editor / D. Marjanović ; M. Štorga ; S. Škec ; N. Bojčetić ; N. Pavković. The Design Society, 2018. pp. 1781-1792 (DS92: Proceedings of the DESIGN 2018 15th International Design Conference).

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title = "Framing strategic value through design-led innovation practice",

abstract = "In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects{\textquoteright} created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying {\textquoteleft}value-frames{\textquoteright} allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.",

keywords = "value driven design, innovation, design education",

author = "Mark Bailey and Nick Spencer and Neil Smith and Mersha Aftab and Christopher Knott and Phil Sams",

year = "2018",

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doi = "10.21278/idc.2018.0277",

language = "English",

isbn = "9789537738594",

series = "DS92: Proceedings of the DESIGN 2018 15th International Design Conference",

publisher = "The Design Society",

pages = "1781--1792",

editor = "D. Marjanovi{\'c} and M. {\v S}torga and S. {\v S}kec and N. Boj{\v c}eti{\'c} and N. Pavkovi{\'c}",

booktitle = "DS 92: Proceedings of the DESIGN 2018 15th International Design Conference",

note = "Design 2018 : 15th International Design Conference ; Conference date: 21-05-2018 Through 24-05-2018",

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Bailey, M , Spencer, N, Smith, N, Aftab, M, Knott, C & Sams, P 2018, Framing strategic value through design-led innovation practice. in D Marjanović, M Štorga, S Škec, N Bojčetić & N Pavković (eds), DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. DS92: Proceedings of the DESIGN 2018 15th International Design Conference, The Design Society, pp. 1781-1792, Design 2018, Dubrovnik, Croatia, 21/05/18. https://doi.org/10.21278/idc.2018.0277

Framing strategic value through design-led innovation practice. / Bailey, Mark ; Spencer, Nick; Smith, Neil et al.

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. ed. / D. Marjanović; M. Štorga; S. Škec; N. Bojčetić; N. Pavković. The Design Society, 2018. p. 1781-1792 (DS92: Proceedings of the DESIGN 2018 15th International Design Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.

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KW - innovation

KW - design education

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M3 - Conference contribution

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Bailey M , Spencer N, Smith N, Aftab M, Knott C, Sams P. Framing strategic value through design-led innovation practice. In Marjanović D, Štorga M, Škec S, Bojčetić N, Pavković N, editors, DS 92: Proceedings of the DESIGN 2018 15th International Design Conference. The Design Society. 2018. p. 1781-1792. (DS92: Proceedings of the DESIGN 2018 15th International Design Conference). https://doi.org/10.21278/idc.2018.0277

Framing strategic value through design-led innovation practice

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